Marketing
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Know Your People
First thing’s first…know your people. Get to know who you’re marketing to. Who are they? What do they believe about themselves? What do they want? Step one when you enter a new marketing adventure is to get to know them well. Learn About Their Identity People make decisions based on their identity. The better you…
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The Power of Integrated Marketing
For me, seeing how all the different channels work together in an integrated marketing campaign is like seeing how all the components of a sunset at the beach come together. Everything works together to make something special. Cross-Channel Strategy I’ve worked on most types of marketing. Digital, print, email, social media, events, podcasts, live TV,…
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Marketing So Good, It’s Like Sitting at the Lake
Growing up going to the cabin many weekends, sitting at the lake became my peaceful place, still is. Basking in the wonder of a place and being at ease is a feeling that just feels right. This is similar to the feeling you get when a brand aligns with you. That positive feeling opening an…