Marketing

  • The Power of Integrated Marketing

    The Power of Integrated Marketing

    For me, seeing how all the different channels work together in a marketing campaign is like seeing how all the components of a sunset at the beach come together. Everything works together to make something special. Cross-Channel Strategy I’ve worked on most, if not all, types of marketing. Print, digital, email, social media, events, podcasts,

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  • Marketing So Good, It’s Like Sitting at the Lake

    Marketing So Good, It’s Like Sitting at the Lake

    Growing up going to the cabin many weekends, sitting at the lake became my peaceful place, still is. Basking in the wonder of a place and being at ease is a feeling that just feels right. This is similar to the feeling you get when a brand aligns with you. That positive feeling to opening

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