My Blog
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Know Your People
First thing’s first…know your people. Get to know who you’re marketing to. Who are they? What do they believe about themselves? What do they want? Step one when… Continue Reading
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The Power of Integrated Marketing
For me, seeing how all the different channels work together in an integrated marketing campaign is like seeing how all the components of a sunset at the beach… Continue Reading
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Your Lead Magnet Shouldn’t Work on Everyone
While there is a sea of possible people to market to out there, you are only creating content for a targeted segment. This actually gives you freedom and… Continue Reading
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AI Is Like the Wind
The wind is strong, powerful and remarkable. It’s everywhere and it’s not going anywhere. Palms are some of the most wind-resistant trees in the world. Marketing professionals are… Continue Reading
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Optimizing for Business Growth
Driving measurable business growth is the goal, the purpose and the solution. Funneling energy towards it ensures that all of the efforts are intentional and maximize ROI. The… Continue Reading
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Marketing So Good, It’s Like Sitting at the Lake
Growing up going to the cabin many weekends, sitting at the lake became my peaceful place, still is. Basking in the wonder of a place and being at… Continue Reading
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Artist’s Approach to Marketing
With art supplies strewn all about on the dinner table as a child, I had no concept of time as I created one drawing after another. The peace… Continue Reading
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